Shigeru Kashima, "The Birth of Department Stores" - Why Do We Want to Buy? What is the secret of learning from the long-established department stores in Paris?
According to Kashima, "department stores are not only a purely capitalistic institution, they are its ultimate expression.
Why is this, he says, because "the inherent capitalist process of buying things not by necessity but by desire is precisely the one triggered by department stores.
In other words, the birth of the department store was so significant that the capitalist system we live under today began here. Why do we "want things"? In this book, we can learn the origin of the desire capitalism that stimulates it.
This book is a very valuable work as a business bible. It is a very stimulating and interesting work of cultural and world history, but it is also an extravagant book in which you can learn about the mechanics of business.